Introduction
Social media has become an essential part of any business strategy, and managing multiple accounts can be daunting. That's where social media management tools come in to save the day! Hootsuite and Sprout Social are two of the biggest players in the field, but which one is better for your business? Let's dive into a comparison of the two.
Features
Both Hootsuite and Sprout Social offer a range of features to help manage your social media accounts, such as scheduling posts, social listening, and analytics. However, Sprout Social edges out Hootsuite with its advanced social listening capabilities and detailed analytics reports. Sprout Social also has a built-in CRM (Customer Relationship Management) feature, which allows you to manage your customer interactions across multiple social media platforms.
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Social Listening | Basic | Advanced |
| Analytics | Basic | Detailed |
| CRM | No | Yes |
Pricing
Pricing is usually a crucial factor when it comes to choosing a social media management tool. Hootsuite has a more affordable price range, starting at $19/month, whereas Sprout Social starts at $99/month. However, Sprout Social's more expensive plans come with additional features, such as advanced reporting, social listening, and the CRM.
| Plan | Hootsuite | Sprout Social |
|---|---|---|
| Starter | $19/month | $99/month |
| Professional | $99/month | $149/month |
| Advanced | Custom pricing | $249/month |
User Interface (UI)
A clean and user-friendly UI can be a game-changer when it comes to social media management. Hootsuite has a somewhat outdated UI that can be overwhelming for first-time users. In contrast, Sprout Social has a more modern, organized UI that is easy to navigate.
Integrations
Integration with other tools is essential for any social media management tool. Hootsuite and Sprout Social both have several integrations available, but Hootsuite wins with its broader range of integrations.
| Integrations | Hootsuite | Sprout Social |
|---|---|---|
| Marketing Platforms | Yes | Yes |
| E-commerce Platforms | Yes | Yes |
| CRM | Yes | Yes |
| Yes | Yes | |
| Other Social Platforms | Yes | Yes |
Conclusion
Hootsuite and Sprout Social are both market leaders in social media management, but which one you choose depends on your business's specific needs. Hootsuite is more affordable and has a broader range of integrations, making it a great choice for small businesses. However, Sprout Social's advanced social listening capabilities, detailed analytics, and CRM make it the better choice for larger businesses looking for more in-depth insights into their social media brand.